GE – EG – 21
Broads (10 Marks)
1. History of Indian Advertising
2. Various components of IMC
3. Concept of FMS
4. Different types of Advertising.
5. Different features of Mass Media in Advertising
6. Note on AIDA model
7. Note on DAGMAR model
8. Role of ASCI
9. Different types of print media
10. What is story board? What are its utilities?
11. Impact of internet on Journalism
12. Define and classify social media with examples
13. What is New Media?
14. Importance of cyber law in India.
15. Four theories of press
16. Authoritarian Theory
17. Relationship between communication and culture
18. Different forms of Mass Communication.
19. Evolution of New Media and its effect on the society.
5 Marks
1. Aristotle Model of Communication
2. Lasswell Model of Communication
3. Shannon-Weaver Model
4. Osgoud-Schramm Model
5. Comb’s Model of Communication
6. Internet Advertising
7. OOH media
8. Elaboration Likelihood Model
9. Cognitive Response Model
10. Adoption Model
11. Convergence
12. Mobile Journalism
Note: For objectives (2 Marks) please follow our study material
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